Estonia Piano Company
There is no other company in the piano industry that exudes as much mystery as the Estonia Piano Company. Their unique and enigmatic approach to marketing and expanding their dealer base sets them apart. As someone who is close to Dr. Indrek Laul, the owner of the company, I can attest to his humble and unassuming nature. He not only possesses immense business acumen but also showcases exceptional talent as a pianist.
For a solid 15 years, I have had the privilege of working closely with the Estonia Piano Company. Throughout this time, their factory has consistently provided excellent communication and assistance not to mention an outstanding product. Whenever I required something, they were prompt in meeting my needs without hesitation.
I take great pride in representing the Estonia Piano Company for as long as I have had the privilege to know them. Initially, I represented them through my previous employer, and now I continue to do so under the esteemed R. Kassman. Despite having the opportunity to explore other avenues, I remained loyal to Estonia due to the exceptional quality of their pianos and unwavering support from the entire company.
In the latter part of 2007, I had my very first encounter with Estonia. It happened right after I left my position as a factory representative at Baldwin Piano Company.
A dear friend of mine, who happened to own a piano store, asked me to share my thoughts on a piano. Little did I know that playing that first chord would leave me utterly speechless. The tone and touch of the Estonia piano were simply mind-blowing. It left an indelible mark on me, one that I will carry with me forever.
Determined To Represent Estonia Piano Company
As a proud business owner, I was determined to represent this remarkable line of pianos. When I approached Dr. Laul to express my interest, he explained that due to the presence of a dealer in close proximity to my store, I wouldn’t be able to carry Estonia Piano Company products. Of course, this was something I completely understood, as it’s a common practice among piano companies. However, little did I know that a few years later, fate would lead me to develop a direct and intimate relationship with Estonia pianos.
During my time working with another company, I delved deep into the world of Estonia Piano Company. It was in this immersive experience that I gained an intricate understanding and knowledge of their pianos. From that point onwards, I knew deep in my heart that representing Estonia pianos would always be a passion of mine.
My Personal Experience
When I bought R. Kassman Piano from Mr. Kassman in 2019, I had high expectations for the Estonia Piano Company. And I must say, I wasn’t disappointed. Out of all the piano brands I explored, Estonia Piano Company stood out the most and I have never had any regrets.
There have been countless customers who originally planned to purchase a Yamaha piano but after playing the Estonia, they were overwhelmed with joy and decided to buy it right then and there. The same can be said for those who were considering Steinway and Kawai. This piano is truly a heavenly instrument.
In my upcoming blog posts, I will delve into the fascinating journey of the Estonia Piano Company, from its humble beginnings to its remarkable achievements over the years.
First and foremost, let me introduce you to the incredible CEO of Estonia Piano Company, Dr. Indrek Laul.
Dr. Laul’s incredible humbleness is immediately apparent when you meet him in person. He is not one to brag about his remarkable achievements in Estonia, where he is deeply respected. The list below showcases just some of the many accomplishments and recognitions Dr. Laul has received. The bulk of this information was from Wikipedia although it is important to note that this is not an exhaustive compilation of his incredible contributions.
According To Wikipedia
Indrek Laul pursued his passion for piano by studying at the esteemed Tallinn Music High School and later at the renowned Tallinn Conservatory under the Artur Lemba scholarship.
He furthered his undergraduate education at the music department of Belgrade University of Arts, where he excelled in the piano class led by the esteemed
Estonian teacher, Arbo Valdma. Dr. Laul’s exceptional talent and hard work earned him the honor of graduating cum laude, accompanied by three special awards.
He accomplished his master’s degree in 1993, followed by his doctorate in musical arts in 1999, both obtained from The Juilliard School in New York. It’s worth mentioning that during his time there, he was granted a prestigious scholarship named after Vladimir Horowitz.
Moreover, Laul has held various significant roles such as being the president of the American Chamber of Commerce in Estonia, a board member of the Estonian Academy of Music and Theater, a founding member and board member of the Estonian Academy of Music and Theater Foundation, as well as being a founding member and chairman of the board of the EELK Support Fund.
Since October 2018, he has been appointed as the prestigious honorary consul of Bulgaria in Estonia. This remarkable achievement showcases his dedication and commitment to fostering positive relations between these two nations. Moreover, he holds the distinguished position of being the esteemed chairman of the esteemed administrative boards of both the Edmund Valtman Foundation and the Helmi Valtman Memorial Foundation.
These foundations, which are sub-funds of the esteemed Estonian National Culture Foundation, exemplify his passion for promoting cultural growth and development. Furthermore, in spring 2021, he was granted the privilege of becoming a valued member of the esteemed council of the reputable IT company, Net Group. This significant role highlights his expertise and influence in the field of technology.
Indrek Laul has held the esteemed position of being the chairman of the Estonian Concert Council. During the years 2017-2020, he served as the vice-chairman of the board of Eesti Post. Additionally, from 2016-2021, he was a valued member of the board of the Arvo Pärt Center. Furthermore, in 2017-2020, he served as the esteemed chairman of the board of the Estonian Academy of Music and Theater Alumni Association.
R. Kassman Piano
Throughout our upcoming posts on Estonia Piano Company, you will witness the immense dedication and hard work that Indrek Laul and his staff has poured into crafting the remarkable reputation of Estonia Pianos. From my personal viewpoint, it is truly unparalleled in terms of quality and value, regardless of any price range.
I am thrilled to announce that R. Kassman has been proudly representing the Estonia Piano Company for numerous years, and I can assure you that this remarkable legacy will continue to thrive for many more years to come. I believe this is one of the reasons many consider R. Kassman the best piano store in the Bay Area.